Forbes -
12 Jul 2013 17:05

Eager fans pitched their tents, powered up their laptops, and tried to get comfortable for their two-week long wait. But these campers weren't waiting for the release of the latest Air Jordan, smartphone, or videogame console. They had flocked to the sidewalk of cult fashion brand and retailer Johnny Cupcakes to purchase the brand's latest limited-edition collection of t-shirts. This show of devotion wasn't atypical. Thousands of Johnny Cupcakes fans have tattoos of the brand's cupcakes and cros...
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